Project GameMachine
Paper
AbstractThis paper analyzes how digital techniques, in particular digital games, can be used for fundraising in different public places. With such approach, charities can reach a larger public and collect money in a cheaper and more efficient way. We propose a solution, based on research on donating behaviour and impulsive buying. The conclusion can be made that people need to have a positive emotional status to be triggered for impulsive donating behaviour. Using digital games, peoples positive emotional status can be triggered, which leads to impulsive donating behaviour.
Keywords
Charity, donating behaviour, digital techniques, digital games, vending machines
Read the full paper here.
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Links to research information about donating and charities
The workgroup of Philantrophy at the University of Amsterdam (Dutch)(VU):http://www.fsw.vu.nl/nl/wetenschappelijke-afdelingen/filantropische-studies/index.asp
Papers of Associate Professor René Bekkers at the University of Utrecht:
http://www.fsw.vu.nl/en/departments/philanthropic-studies/staff/bekkers/publications/index.asp
Center for Philanthropic Studies:
http://www.giving.nl/
Links to related projects
DigitalCharity.com gives an overview of free donating banner links:http://www.digitalcharity.com
Donate Airmiles to a charity (Dutch):
https://www.airmiles.nl/inwisselen/Paginas/goede_doelen.aspx
Stichting Zonnebloem; Een druk op de knop voor het nieuwe schip (Dutch):
http://www.marketingonline.nl/nieuws/bericht/statiegeld-donatieknop-voor-de-zonnebloem
Links to related articles
Article "Mobile Donation Culture Gaining Strength":http://english.chosun.com/site/data/html_dir/2005/05/30/2005053061010.html
Article "Ontwikkelingen op het gebied van geefgedrag in Nederland" (Dutch):
http://www.cendris.nl/cendris.nl/public/pdf/media/schijns_geefgedrag_funds
Links to Dutch charity potals
Geefgratis.nlhttp://www.geefgratis.nl
Goededoelen.nl
http://www.goededoelen.nl
Doneergratis.nl/
http://www.doneergratis.nl/